Electronic Press Kit
DANAMA’s music is like a vibrant celebration of her mental health journey, turning the struggles into something empowering and full of light! She loves to sprinkle little secret messages into her songs – what you hear on the surface might sound one way, but to her, it could be a whole different vibe, layered with meaning. It’s all about growth, progress, and shining through it all!
WHO IS DANAMA?
DANAMA is the UK's freshest voice in alternative music, originally created in 2020, DANAMA was a way for Rachel to separate herself from the negative voice in her head.
With magnetic vocals, production and songwriting skills by Rachel Harney, DANAMA is an artist that blurs the lines between indie rock, electronic pop, and heartfelt balladry, crafting songs that are equal parts introspective and anthemic. With her shimmering synths, driving rhythms, and lyrics that speak to the complexities of youth, mental health, and hope, DANAMA is quickly carving out a space all her own. Known for her electric live shows and undeniable chemistry with her fans, DANAMA captures the pulse of a generation longing for connection in a disconnected world.
"I am DANAMA but danama is not me" - DANAMA is the harsh, negative voice that echoes in Rachel’s mind, constantly telling her she's not enough. But Rachel is reclaiming her power—she's taking control of her thoughts, feelings, and the direction of her life. While she refuses to let herself become DANAMA, giving in to those negative voices, she boldly declares, I am DANAMA, but DANAMA is not me. This powerful statement shows that Rachel is stepping into her strength, choosing to overcome the negativity with positivity and control, embracing her true self in a way that's entirely her own.
PRESS
BBC INTRODUCING
ABBIE MAC
“I need this next song this week, I was having a proper meh day, where you’re inside your own head and this got me back on track. Thank you DANAMA”
Bridge Music Magazine
“With upbeat rhythms and a tasteful combination of old sound and new, DANAMA hits like a modern day electronic Paramore”
BBC INTRODUCING ABBIE MAC
“Heartfelt vocals, roaring guitars and thundering drum fills in the Latest from Ashford Indie Rockers
DANAMA. This track must be such an emotional release live”
Mondo Street Social Club
PODCAST
“In The Ending you’ve got that deep end, and you’ve really got that going and very much reminded me of Paramore”
